MasterClasses
Learn to put AI to work in your business, from Arvell's own workshops and from the best courses we've found.
Arvell's MasterClasses
Arvell Craig is Director of AI at BotBuilders, President of Blacks in Performance Marketing, and author of The AI Strategy Playbook. He teaches business leaders and teams how to hand real work to AI, through keynotes, workshops and his weekly newsletter. Past workshops include Finding Digital Balance, a session on restructuring projects and commitments around your top priorities.
Custom AI Workshops for Teams
Tailored, hands-on AI training for businesses, from small startups to large enterprises. Sessions cover AI Essentials & Emerging Trends, Prompting Best Practices, and Use Case Discovery & Strategy (exploring up to three high-potential AI use cases).
In person (Phoenix & Scottsdale, AZ) or for your team
Learn more →AI Insiders Workshop
A twice-weekly working session on putting AI to work, listed as ongoing on Arvell's events page.
Online (Zoom), Tuesdays & Thursdays
Learn more →AI masterclasses for small business owners
Practical, plain-English sessions on the AI tools and workflows that save small businesses time and bring in more leads. Dates and prices haven't been announced yet.
Planned topics (drafts)
- AI for Small Business Owners: Start Here
- Answer Every Lead with AI
- The AI Marketing Stack Teardown
AI for Small Business Owners: Start Here
DRAFT: a beginner masterclass on picking your first AI tools and the jobs to hand off first.
Online
Get notified →Answer Every Lead with AI
DRAFT: set up an AI chat or follow-up assistant that responds to leads 24/7 and hands off to you.
Online
Get notified →The AI Marketing Stack Teardown
DRAFT: a live teardown of real tools for social, email, ads and SEO, and what each one actually saves you.
Online
Get notified →Recommended AI courses
Courses from other providers on AI for marketing and small business. Prices are as listed on each provider's page; check them before you enroll.
Google AI Essentials
$49/mo Coursera subscription after a 7-day free trial (U.S. & Canada)
Who it's for: Total beginners who want a practical, certificate-backed intro to using AI at work
Google Prompting Essentials
Included with Coursera Plus ($59/mo or $399/yr); 7-day free trial
Who it's for: Owners who already use ChatGPT or Gemini and want better results from prompts
AI Fluency for Small Businesses
Included with Coursera Plus ($59/mo or $399/yr)
Who it's for: Small-business owners who want to use AI responsibly in everyday workflows
Generative AI for Everyone
Included with Coursera Plus ($59/mo or $399/yr)
Who it's for: Non-technical people who want to understand what generative AI can and can't do
AI for Marketing
Free
Who it's for: Marketers and owners learning to use AI for content, personalization and campaigns
Generative AI for Digital Marketers
LinkedIn Learning subscription; 1-month free trial
Who it's for: Beginners who want a short (33-minute) overview of AI tools for marketing
Generative AI for Marketing Professional Certificate (American Marketing Association)
LinkedIn Learning subscription; 1-month free trial
Who it's for: Marketers who want a structured learning path and an AMA-endorsed certificate